India’s popular online streaming platform Netflix is testing
mobile only subscription for India. As per reports confirmed by Netflix, monthly
mobile-only plan will cost Rs 250 for subscribers. Currently Netflix entry
level plan starts from Rs 500 per month. So, they have reduced the cost of plan
to almost half for mobile-only subscribers.
Subscribers with mobile-only plan will have access to (SD)
Standard Definition content on single screen or tablet at a time. Video quality
in mobile-only plan will be SD and they won’t be having access to HD.
Netflix has reduced the starting price of their subscription
to Rs 250 for only mobile so that users can avail this benefit and stream their
content in SD on mobile. As per Netflix, users can compare the subscription
price of Rs 250 to a movie ticket or to the price they pay for their monthly
cable. This plan is targeting the cell phone users and Netflix is trying to
expand its user base in India.
If we see Netflix is still the most expensive OTT among
Hotstar, Amazon Prime, ZEE5 and ALTBalaji. Hotstar offers full access to their
premium services at Rs 365 per year (Rs 30.41 monthly / Rs 1 per day) which is
cheaper than Netflix’s mobile-only plan which goes to Rs 3000 per year (Rs 250
monthly / Rs 8.3 per day). On other hand Amazon Prime offers their subscription
plan for Rs 1000 per year (Rs 83.33 monthly / Rs 2.7 per day), again Amazon Prime
is also cheaper than Netflix. ZEE5 is available at yearly price of 1188 (Rs 99
monthly / Rs 3.3 per day) and Ekta Kapoor’s ALTBalaji offers subscription plan at
Rs 100 for 3 months for premium content access (Rs 1.09 per day). Netflix has
to face tough completion from these local OTT.
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