OnePlus To Bring Its Concept Smartphone in India

OnePlus is set to bring its new concept smartphone called OnePlus Concept One.

Concept uses electrochromic glass which turns dark and hide the camera setup when electricity is passed. Mostly this glass is used in sunroof of premium glass. To use this technology on smartphone OnePlus has worked with McLaren.

Concept One First-hand Experience in Top Cities

OnePlus fans can get first-hand experience on the phone on 8 Feb 2020 in Mumbai, Delhi and Bengaluru. Concept will be going across North America, Europe and India for one tour. Users can leave their feedback. Company is also hosting product briefing session for the most intrigued people at 10 AM on 8^th Feb 2020.

Design

Smartphone has papaya orange shade. Phone has been revealed to have aluminium alloy frame and thin gold finish layer. Company has not revealed much other than this about the phone right now.

OnePlus Past Journey in India

OnePlus has been creating beautiful designed products with premium quality built and advanced technology for users. OnePlus is trying to find new users in the country to expand. It has been launched in India 5 years back but has successfully built trust among the users. It has been one of the most popular smartphones among premium phones in India.

When it was launched 5 years back, company did not use any big campaigns and has completely relied on the word-of-mouth from users. Word-of-mouth is still their core strategy but apart from this, later brand moved to digital channels. Brand is also exploring traditional mediums and celebrity associations to target larger audience.

OnePlus Focus in India

To increase team strength

India is the most important market for them, and they are trying to reach larger audience. OnePlus has biggest team in India as compared to their other headquarters with strength of 400 members. Brand is also trying to grow their team from 400 members to 1000 members in next 3 years.

To expand offline presence

OnePlus has 30 stores in top cities, and they are planning to have 100 stores in top 50 cities. Brand has plans to cover all tier I cities and then look at some tier II cities as well. This will help in creating awareness and growing trust among the users.