Xiaomi entered the Indian market on 15 July 2014 with a sale tie up with flipkart for Mi 3. Smartphone was priced at Rs 13,999. Company has seen a good growth in India since then. Xiaomi has launched more than 40 smartphones in India under different brand Redmi, Mi and Poco. Redmi was known for its affordable price whereas Mi and Poco were known for its premium phones.
Till now company have more focused on Redmi series and it
has done quite well in Indian market. Redmi phones are providing good features
at cheaper rates compared to other smartphone brands. This is the reason
company has gained good popularity in less time in Indian market. It has also
helped company to get market share in Indian market.
In past three years since 2017 there was only Mi A series
that has continued (Mi A1, Mi A2 and Mi A3). Premium phones k20, K20 pro and
Poco F1 were launched but it did not do as well as Samsung and One Plus.
Consumers interest towards the smartphones have changed with
time. Increase in the market for devices coming under the range of Rs 20000 to
Rs 25000 has increased. As compared to 2017 percentage has increased to 7 to 8
percent in 2018 from 4 to 5 percent and it is growing further.
Xiaomi will bring in more smartphones under Mi this year.
Till now company is not that successful in wining hearts of people in India for
its premium phones. It still has struggle with other brands OnePlus and Apple
for premium phones.
In last 2 years Xiaomi has also bought in other products Mi
TVs, Audio and Lifestyle. It has strengthened its distribution network. Company
has 75 Mi homes, premium retail network across top 10 cities, 2000 service
centres and 7 manufacturing facilities.
Xiaomi plans to expand by bringing more products in Mi
segment. Consumers will see more smartphones, entertainment and lifestyle
products under Mi brand. Mi Note 10, Mi Note 10 Pro and Mi A4 are the upcoming
phones in 2020 for now. Apart from this Xiaomi will launch other smartphones
also under Redmi brand Redmi K30, Redmi K30 Pro, Redmi Note 9 and Redmi Note 9
Pro.
Poco is declared as independent product now in
India. It will operate independently from now and not under Xiaomi brand in
India.
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